Roger Cowdrey - International Business Consultant. Writer & Motivational Speaker
My Blog

The importance of others.

Too often we seem to focus on the entrepreneurs in life and do not consider the support network around them. As a consequence we give the impression to budding entrepreneurs that they have to know all and do all.

In reality the opposite is true. When we look at large companies we accept that there is a need for specialists in finance, marketing, operations, human resources and so on. And yet, when it comes to smaller companies we assume a level of multitasking that would challenge the greater Mensa minds!

This attitude has a detrimental effect on the potential entrepreneur for a number of reasons. Firstly, the potential entrepreneur is unlikely to perform as well as they would with quality support.

Secondly, this attitude often creates the entrepreneur that ploughs on regardless, creating disaster from potential victory because they believe asking for help would be a weakness.

Most importantly, this attitude creates a feeling of loneliness and isolation that is demotivating and can lead to potentially good ideas hitting the buffers.

We need to be encouraging entrepreneurs to surround themselves with a network of clever people that can add to their ideas and business. They need to find people that can advise objectively and without self interest.

These people need not be a constant in the business, but they can be there when needed to act as a sounding board and to give ideas and options. In short, the entrepreneur needs people around them that are more knowledgeable than them in a particular field.

Too many people look to family and friends for confirmation of their ideas and actions. Rarely will family and friends be suitably qualified to evaluate your ideas and, even if they were, they are unlikely to say the hard things that sometimes need saying unless out of jealousy.

I think the idea for this blog was incapsulated in an anonymous quote that I heard this week which went as follows:

If you are the cleverest person in the room then you are in the wrong room!



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